About Us

Published by Fábio Pili on October 1st, 2010. Last updated on February 6th, 2013.

Cameratico is a humanized camera recommendation engine.

Deciding which camera to buy has always been a frustrating experience. Either you read dozens of reviews and become an expert on the field, or you trust websites that simply compare specifications, which are often misguided or meaningless for the kind of use you'll do with the equipment.

This motivated us to try and find a simpler and more precise way to find the best camera for each user's needs.

How does it work?

Instead of comparing specs or writing walls of text, we came up with an unique comparison algorithm called Cameratico CameraIndex. This program is able to translate real world experience into clear and accurate camera recommendations.

One unique feature of this algorithm is a personalization layer that allows users to custom-tailor the recommended cameras to their specific needs, by taking a simple quiz.

We also compare product prices and monitor camera market fluctuations in real time. Everyone hates to buy just before a price reduction. Some clever programming allows Cameratico to trace the price tendency of a product and signal the optimal time to buy it.

Values and principles

To keep true to our mission of bringing clear, accurate and personalized camera recommendations, all our evaluations follow a strict set of guidelines:

  • Twelve is not always better than ten: numbers don't give you the complete picture about a camera. Choosing the best product goes beyond simply comparing technical specs.

  • We are humans. All products are evaluated by editors with years of real professional photographic experience. We trust human opinion and experience.

  • There’s no such thing as THE best equipment, but only the most adequate for a particular task or user requirements. 
  • We are transparent, unbiased and free of commercial interests. If a product is not good, we'll say it openly. Cameratico accepts no advertisements or sponsored listings.


We love feedback!

We'd love to hear your feedback. Feel free to contact us at rqvgbe@pnzrengvpb.pbz or through the feedback tag, on the bottom right of each page.

Feedback